Monday Stir

By Kyle O'Brien 

-The Toronto Star and Leo Burnett have launched a new campaign to support the publication’s repositioning. Across Toronto’s 416 and 905 areas, the paper’s recognizable blue newspaper boxes appear to be melting into the ground. On the side of the boxes is a message about Toronto Star‘s reporting on climate-related issues, complete with a large QR code that links to the climate reporting section on its website. The campaign introduces The Star’s new positioning of both a champion and challenger of the city, province and country—celebrating what makes them great, but always fighting to make them better.

-Adweek takes a look at the changing role of the chief creative officer by talking with a varied mix of those in the position.


-Check out the latest batch of sumptuous Marketing Morsels featuring Ritz, Boston Pizza, Mush and more.

-VMLY&R has hired a strategy-boosting unicorn, Andrea (Ring) Grodberg, who will serve as its first global chief strategy officer.

-OMG NA CEO Ralph Pardo, OMD Worldwide, CEO George Manas and OMD USA CEO Chrissie Hanson all have something in common—all were previously named Adweek Media All Stars before ascending to CEO roles.

-Old El Paso, the General Mills-owned Mexican-inspired food brand, will continue to evolve its “Make Some Noise” brand platform with new agency partner VCCP.

-Adweek reviewed how skincare brand EOS succeeded by taking risks and embracing TikTok.

-As Better Call Saul prepares for its finale, our TV team looks at its impact and how marketers are flocking to the last episode.