Monday Stir

By Kyle O'Brien 

-The Derek Jeter documentary series, “The Captain” is telling the story of one of baseball’s best players and American Family Insurance, in collaboration with ESPN’s Creative Works and Elite Media, are celebrating the series with their own series of ads, “Grati2ude.” American Family Insurance is one of the associate sponsors of the documentary and—since 2016—American Family has partnered with Jeter, with him serving as a brand ambassador. The footage is an extension of the documentary in that it celebrates those who protected his possibilities as a leader throughout his life.

-Adweek’s annual Podcast of the Year Awards recognize the best shows across categories aimed at all types of audiences.


-Grey continues reshaping its C-suite with its latest hire, Nur El Shami, who has been appointed chief operations officer for Grey New York.

-Redefine Meat, a plant-based meat brand that uses 3D printing technology, has hired creative agency New Commercial Arts as it expands internationally.

Niki Garner, who spent the last 12 years with Mother, has joined broadcaster ITV as its new director to lead its inhouse advertising agency.

-Check out the latest batch of Marketing Morsels, those delectable bits of advertising goodness.

-Coors Banquet is paying tribute to firefighters with its “Protect Our Protectors” campaign, created in partnership with the nonprofit Wildland Firefighter Foundation and agency Mischief.

-Adweek’s latest infographic lays out how marketers are using influencers.