-Netflix’s “Love Has No Off Season” campaign promotes the streaming platform’s reality and romance genre. Done in collaboration with Chemistry, the campaign promotes wedding season and finding that perfect plus one. The contest-based promotion gave fans the opportunity to be paired with a Netflix reality star as their plus one to a wedding this summer, including The Circle’s Joey Sasso, Deepti Vempati from Love is Blind and Francesca Farago from Too Hot to Handle, among other Netflix stars. Applicants were encouraged to upload a short video explaining why they would benefit from a plus one.
-Adweek has released its 2022 Creative 100. See who made this year’s list.
-An ad which aimed to persuade viewers to turn vegan has been ruled to be “too distressing” to run in the U.K. after it received 63 complaints.
-Fanatics Collectibles is entering the college sports trading card market through its subsidiary Topps.
-After being disappointed in an upfronts season that it said “lacked significant conversation about measurement,” GroupM is taking matters into its own hands.
-Check out last week’s meaty version of Adweek’s Marketing Morsels.
-As the All England Lawn Tennis Club celebrates 100 years at Centre Court, new animated trailers titled “The Stage Awaits” have been released.
-Relaxing in your backyard is one of the great joys of summer—and Southern Comfort is making it easier to experience wherever you go with a limited-edition Bring Your Own Backyard Pack.
-As part of its continued efforts in supporting queer youth, The Body Shop North America’s latest creative campaign directly opposes anti-LGBTQ+ legislation.