Monday Stir

By Kyle O'Brien 

-Visit Tampa Bay is launching a new campaign with creative agency of record FKQ Advertising + Marketing to raise awareness of the fun in the sun you can have on Florida’s gulf coast. The new brand platform called the “Tampa Bay Effect,” describes how the destination juxtaposes active adventures with a laidback vibe to create a vacation experience uniquely Tampa Bay. The campaign calls on visitors to “Relax Boldly,” “Delight Effortlessly,” “Meet Vibrantly,” and to celebrate the area’s diversity, “Relax Proudly.”

-Adweek has released its list of 2022 Pride Stars. Check out this year’s changemakers.


-The Many became fewer as the agency laid off nearly half of the 130-person staff.

Kyla Jones, a co-founder of RAPP’s Global Diversity Strategy, writes about how agencies should work together to make their DEI plans succeed.

-Novelist James Patterson talked with Adweek about his days in advertising.

-In a bonus episode of Yeah, That’s Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones.

-Halo Pets has launched its most significant national marketing campaign to date under the tagline, “The World’s Best Food for the World’s Best Kids,” meaning fur babies.

-With Pride month in full swing, McDonald’s is reminding everyone that support can go beyond the month of June as they continue to create deeper partnerships and safe spaces within the LGBTQ+ community.