-Seattle-based agency DNA wants to kick off a “Year of Love” a “Love Starts Here” message displayed on 28 windows across the agency’s south and west walls (video above). “Trust is at an all time low in society – trust in government institutions, business and brands. And that’s a sad commentary on where we are today,” DNA president, chief growth officer Chris Witherspoon said in a statement. “But there is also an opportunity here for brands and businesses to step forward and be a force for good.”
-Dentsu Aegis Network acquired San Francisco-based brand and design agency Character.
-Deutsch New York welcomed Husani Oakley in the newly-created role of senior vice president, director of technology.
-Superunion, WPP’s recent combination of five consultancies and design agencies into one entity, hired Sabah Ashraf as CEO, North America.
-BBDO launched a “What Matters” campaign for GE humanizing the brand’s tech.
-L’Oreal cosmetics brand Vichy assigned its global account to McCann Paris.
-Nordic-based communications group The North Alliance acquired global experience agency North Kingdom.
-Humble added comedic duo The Director Brothers to its directorial roster.