Monday Odds and Ends

By Erik Oster 

-180Kingsday encourages viewers to “Be Smart With Your Money” for micro-investment platform Peaks (video above).

-Michelob Ultra is returning to the Super Bowl, joining fellow AB InBev brands Budweiser, Bud Light and Stella Artois.

-Intuit is taking both its parent brand and TurboTax to the Super Bowl. Phenomenon will be tasked with creating a 15-second spot for Intuit, while W+K Portland will handle a 60-second spot for TurboTax, the brand’s fifth consecutive Big Game appearance.

-Paramount and Universal will both run trailers during the Super Bowl.

-GroupM U.K. CEO Nick Theakstone is shifting to a new position as global chief investment officer as Tom George takes on his former role.

-Juliet, the Toronto agency launched by JWT vets this past November, named DDB Matrix co-founder Doug Hughes to the newly-created position of head of effectiveness.

-R/GA executive vice president EMEA CCO James Temple explains how “Emotion and data will radically transform the digital landscape in 2018.”