Monday Odds and Ends

By Erik Oster 

-Mother London pays tribute to waking up early and going strong all day long in its latest IKEA ad.

-BBDO New York CCO Greg Hahn explains “Why This Second Grade Handout Should Be Your New Creative Manifesto.”

-Dallas-based sour cream and cottage cheese maker Daisy Brand appointed independent, Chicago-based agency Blue Chip Marketing as its agency of record.

-Directing team (and great Seinfeld reference) Jerk Store (Ben Weinberg and Pat Andrews, both former advertising creatives) joined the roster of creative production studio Tool. Their first work for the studio was on Havas’ recent “One is not a choice” spot  for mattress company Tulo.

-Subway appointed McCann Worldgroup as its agency of record for the Asia Pacific region.

-Commercial production company 1stAveMachine is launching a talent management company.

-The Drum takes a look at “the shifting role of advertising’s directors.”

-Santa Monica-based creative editing and VFX boutique Cabin Editing Company welcomed Sam Ostrove as partner/editor.