-Heat gets snarky in its “Tales from the Tomb” campaign for Ubisoft’s Assassin’s Creed Origins (video above).
–WPP PR agencies lobbied the U.S. government on behalf of the NRA, while WPP agencies such as Grey New York promoted stricter gun control laws.
-Erich & Kallman launched its first work for Astral Tequila with a Colombus Day “Reenactment” starring Jonathan Goldsmith which is proving controversial on Facebook.
-After cutting the number of sites in ran ads on earlier this year, JP Morgan increased the number of sites in runs ads under from 5,000 to 10,000.
-McDonald’s Rick and Morty-themed Szechuan sauce promotion didn’t go so well.
-Havas chairman and CEO Yannick Bolloré reads books.