Monday Odds and Ends

By Erik Oster 

-BBDO launched a new campaign for AT&T starring Mark Wahlberg, entitled “Terms and Conditions.”

-Mondelez International CMO Dana Anderson left to join strategic advisory and business development firm MediaLink in the same role.

Deutsch New York hired Michelle Rowley as group planning director on Johnson & Johnson’s global Acuvue account and new business efforts.


-MullenLowe Boston president Geoff Cottrill wrote an open letter criticizing McDonald’s in response to claims that the fast food chain used the work of graffiti artists without permission.

-Philadelphia agency Tierney launched a “Welcome to Philly (kinda)” campaign for the NFL draft in the city on April 27-29.

-The Association of Independent Commercial Producers (AICP) announced the AICP Show & AICP Next Awards Shortlists.

-Burt’s Bees teamed up with Google, Baldwin& and MediaMonks for a 360-degree VR tour of late co-founder Burt Shavitz‘s Parkman, Maine cabin.

-Media Storm hired Dentsu Aegis veteran Steve Piluso as executive director, head of media and integration.