Monday Odds and Ends

By Erik Oster 

-Rosapark Agency launched “The First Meter” for Kalenji (video above).

-Interplanetary founding partner, strategic planning partner Andy Semons shares “4 Keys to Creating Cause Marketing That Benefits Both Brands and Nonprofits.”

-Social media vets at SXSW recommend feeding the trolls.

-The Kansas City Royals became the first MLB team to name an official craft beer partner, with its selection of Boulevard Brewing. MillerCoors remains a team sponsor.

-Tealium’s Adam Corey talks millenials and brand loyalty.

The Ehlers Group of South Florida entered into a strategic partnership with Long Island’s Walter F. Cameron Advertising, Inc.

-Chief strategy officer Adam Ferrier and joint-executive creative directors Jim Ingram and Ben Couzens are leaving independent agency Cummins&Partners to launch a new venture.

-Mortenson Safar Kim (MSK) hired graphic designer Dustin Zimmerman