Monday Odds and Ends

By Erik Oster 

-TBWA\RAAD Dubai introduced the “One Drop Bottle” for Pril Arabia (video above).

New York-based digital marketing agency Reason2Be hired former Campfire president Jeremiah Rosen as partner and managing director.

“The Beyhive” might be doing permanent damage to Rachel Roy‘s brand, and Digiday is ON IT.


Global experiential marketing agency GMR appointed Tania Dsouza as digital technology director.

More About Advertising thinks McDonald’s just needs one good campaign like “Where’s the Beef” or Subservient Chicken.

-Medium examines the “AI Adbot Launch and Growth Strategy.”

Bicoastal production company Backyard added Sorrel Brae to its directorial roster for U.S. commercial representation. 

MullenLowe London created book covers for unwritten books by famous copywriters, featuring their most well-known campaigns, as a call to entry for the Winston Fletcher Fiction Prize, an annual literary competition for authors working in the advertising industry.