Monday Odds and Ends

By Patrick Coffee 

-Heineken released a second spot showcasing its Bay Lights on the Bay Bridge as part of the ongoing “Cities” campaign with creative by Publicis New York.

Jeff Goodby argues that the Super Bowl is advertising’s version of the Renaissance fair.

-AdAge tells us why this year’s Super Bowl ads will be filled with celebrities. (SPOILER: because they’re famous and they get a lot of attention.)

-R/GA and SapientNitro veteran Bryan Jones has joined Critical Mass in Chicago as its SVP of technology, responsible for “driving the technology discipline across Critical Mass’ global network.”

-Fashion brand Hugo Boss named SapientNitro its new digital agency of record.

-Pet Supplies Plus picked Young & Laramore as its creative AOR.

-The Amsterdam offices of Cloudfactory won lead creative duties on the Heineken Strongbow Apple Ciders brand.

-Santa Monica design/digital production studio Timber signed Sabrina Elizondo as its newest executive producer.