Monday Odds and Ends

By Erik Oster 

-The Distillery Project launched a holiday spot called “Balloon” for Meijer (video above).

-New Balance will reportedly replace Asics as New York City Marathon sponsor.

-Zenith Optimedia predicts U.K. ad growth of nearly 10 percent in 2016.

Jennifer Comiteau, former SVP of corporate communications in North America for FCB, left to become executive director of corporate comms at Project: Worldwide (which includes several agencies like Argonaut and Partners + Napier).

-Huffington Post CEO Jared Grusd weighs in on “the post social mobile era.”

-Kin Community appointed Steve Bonner as vice president, marketing of its in-house creative studio Kin Studios. 

-Radio brand iHeartMedia of New York promoted Joe DeAngelis to director of marketing and promotions.

-NSG/SWAT named veteran consultant Brian S. Riordan as its managing director and partner.

-Marketing explores “The neuroscience thinking behind this year’s most popular Christmas ads.”