Monday Odds and Ends

By Erik Oster 

-Leo Burnett Madrid launched a holiday spot for The Spanish Lottery (video above).

In addition to Fabio Seidl of Leo Burnett’s Lapiz, 360i also signed John Heath of BBDO New York, as its newest GCD.

A cartoon explains how GDS&M employees pursue their passions outside the office.

-Creative agency B-Reel appointed Marie-Louise Sadakane as managing director for its Berlin office. 

More About Advertising picks W+K as its U.S. agency of the year.

Microsoft, Coca-Cola and McCann celebrated Coke’s 100th birthday by creating an app that guesses how old you are.

-The Guardian is launching a product called Assured, which guarantees advertisers will only be charged when their ads are seen by real people. 

-KWG announced the creation of a dedicated Analytics and Results department.