-Verizon launched a “#CaptureTheDroid” effort for Star Wars Day (video above).
-The United Nations calls on agencies to participate in the “World’s Largest Advertising Campaign.”
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-Wongdoody introduced a $5,000 Women in Advertising scholarship.
-The Drum examines brand Star Wars Day tweets.
-Native ad tech company TripleLift found that 62 percent of people who viewed native ads failed to identify them as advertisements.
-“Brands get a pass for tweeting about Cinco De Mayo,” says Digiday.
-AdAge explains “Why The New York Times Is Seeing Fewer Ad Impressions.”
-Austin-based agencies GSD&M and LatinWorks teamed up to launch multicultural agency Sibling.