Monday Odds and Ends

By Erik Oster 

-JWT New York launched this “Girls Night Out” spot featuring Thalia Sodi for Macy’s (video above).

-Mode Design Group rebranded as full-service agency Viceroy Creative…with nudity.

Gawker reviewed every single product advertised during the Super Bowl.

-Hush created a global social media-enabled competition for M·A·C Cosmetics.

-SVPs Ric Brockmeier and Jules Boasberg are no longer with Bernstein-Rein of Kansas City (the agency recently ended its relationship with client LPL Financial).

-Former Mullen VP/group strategy director Steve Chamberlain joins Egg Strategy as senior director of innovation.

-Beauty and grooming e-commerce company Birchbox selected the New York office of independent marketing agency Resource/Ammirati as its new creative agency.

-Bob Evans Farms named customer engagement agency Meredith Xcelerated Marketing as its digital and social agency of record.

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