–Helen Mirren takes on aging in this spot for L’Oréal (video above).
-Cinnabon is giving away free Min-Bons to celebrate the brand’s role in AMC’s Better Call Saul.
-Independent Philadelphia health and wellness agency DiD hired Dr. John DeMaio as vice president of medical and scientific programming; Jennifer Threlfall as director of strategic client services; and Carrie Bucci as director of talent.
-Humble added Richard Farmer to its directorial roster.
-Austin-based brand studio Helms Workshop worked with Southern Comfort on a rebrand timed to coincide with the launch of Caramel Comfort.
-Global marketing services network Engine Group appointed Zoe Church as its new global director of business development.
–Sean McDonald, former vice president/group director of search at Digitas, has rejoined IPG’s Reprise Media as managing director.
–Native Pictures added Rob Cohen and Gary McKendry to its directorial roster, as well as hiring partner/executive producer Chris Messiter.