Monday Odds and Ends

By Erik Oster 

-This BBH London campaign for St. John Ambulance teaches you how to save a choking baby (video above).

-70 percent of marketers plan to increase social spending in 2015.

Creative Review asks, “Are Ads Getting Too Long?

-Kit Kat is doubling its media spend in 2015.

-Brands are already buying iBeacon ads in anticipation of the Apple Watch release.

-Arcade Edit announced the addition of Brad Waskewich as editor.

The Robin Hood Project is a site full of ads, with all proceeds going to charity.