-Finnish telco DNA and hasan & partners challenged Juuso Tilaéus to kite-surf across the Gulf of Finland in record time (video above).
-Anonymous Content announced the addition of Tim Godsall to its directorial roster for commercial representation in the US, UK and Europe.
-R2C Group announced today that, following an informal review, it has been named TV Agency of Record for Provide Commerce, a “premier gifting company delivering flowers, chocolates, gift baskets, and unique personalized gifts through brands including ProFlowers, Shari’s Berries and Personal Creations.”
–Adweek examines “How Louisville Slugger Became the Only Bat You Know by Name.”
-RSA announced the signing of Italian director Marco Gentile in the US.
-The Marketing Store announced the appointment of Mat Fox and Eduardo Boldrini to the roles of associate creative director and senior copywriter, respectively.
-Southern California innovation company MJD has been named mobile partner for the 57th and 58th Annual Grammy Awards.
-Joseph Jorgensen, formerly CTO of Code & Theory, has moved to HYPERHYPER as partner/CTO.