Monday Odds and Ends

By Kiran Aditham 

-L.A.-based marketing firm Bender/Helper Impact launched a new digital division, B/HI Buzz. link

-Britain’s new texting while driving PSA riles up CNN. link


-To coddle our short attention spans, Slate has nixed its “Today’s Papers” news aggregator and replaced it with “Slatest”, which will disseminate news faster, harder, better and stronger, we think. link

-Despite its recent campaign woes, PETA can still mix a sexy image with the usual invasive messaging. link

-The Society of Digital Agencies welcomed Deep Focus, Evolution Bureau and R/GA into the inner circle. link

-Rich media provider PointRoll inked a deal with Yahoo Smart Ads. link

-E.coli be damned, Nestle Toll House cookie dough is making a comeback with warning label now firmly attached. link

-Def Leppard is really misjudging their audience in a new campaign. link

-Japanese company Kotobukiya has found a way to consolidate our love for both Star Wars and sushi. link

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