Monday Odds and Ends

By Kiran Aditham 

-Invoking Gorillaz-style animation while seemingly baiting Erin Esurance, the Britney Spears devotees at have launched a new video for the pop starlet’s “Kill the Lights” track. link

-Despite finishing a disappointing third at this year’s Tour de France (slacker), Lance Armstrong still has a friend in Radio Shack, who’s sponsoring the athlete’s new cycling team. link


-Hotlanta-based interactive agency Definition6 has launched Bingo-inspired TwitterINGO (ugh), purported to be the first ever gaming app for Twitter. Will “Tweeming” now be in vogue? link

-Digitas Health opened two new offices in London and Boston. link

-Bing may soon be powering Yahoo search in what’s likely to be a revenue-sharing deal. link

-W+K London invited an international pool of candidates to attend the open day for Platform, its new creative lab which will be comprised primarily of non-ad whizzes. link has culled together the 10 best escalator advertising campaigns. Who knew there were 10? link

-The New York Times Co. posts positive Q2 profits but watches ad revenue slide 30%. link

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