-Twitter is getting serious about trademarking the term “tweet.” link
-SmithGifford, which describes itself as the “D.C. region’s hottest firm” and is led by Arnold alum/president Karen Riordan picked up the Inova Health System account.
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-Night Agency launched an HTML5 site for Time.com called “Beyond 9/11” (above). link
-U.S. ad spending in major media rose in percentage for the sixth quarter in a row. link
-Pronovias picked CP Proximity’s Barcelona office as the agency responsible for developing its digital strategy and CRM internationally.