Monday Morning Stir

By Erik Oster Comment


-Natty Light brings a boat to the tailgate in its college football campaign promoting Natural Light Seltzer (video above), which is the Official Hard Seltzer of the Big 12 Conference. “The Big 12 has some of the best fans in college sports and we’re going to bring them that same energy through this partnership in a way that both educates fans about responsible drinking and adds to the gameday experience,” Nick Kelly, head of U.S. sports marketing for Anheuser-Busch, said in a statement.

-Kimberly-Clark CMO Giusy Buonfantino is stepping down.

-Carmichael Lynch mixed music with car noises with The Conoco Lofi Glug Glug Mix.

-In a new campaign from GS&P, HP tells viewers to “Get Real” by…printing stuff.

-Adweek unveiled its 2019 Hot List.

-Verizon Media Group is pivoting to a focus on commerce.

-The Trump campaign is flooding the internet with political ads.

-Publicis Groupe U.K. hired Claire Donald from Unreasonable Studios as chief production officer.

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