Monday Morning Stir

By Doug Zanger 

-If nothing, Björn Borg (the brand, not the tennis legend) gets pretty wacky with their advertising. This time, they put together a classical music workout piece. The thinking here is based on the insight that training—and classical music—makes you smarter. It comes from Nord DDB. If you’d like to train to the entire 10-minute song, head on over to Spotify.

Jeff Benjamin, formerly creative leader at JWT North America, CPB and Barton F. Graf, is heading down to Knoxville to join Tombras as its first-ever CCO.


-BI’s Patrick Coffee (yeah, we’re getting used to saying that, too) has a look at how the 3% Movement is expanding its scope to the tech industry.

-It appears that IPG’s succession plan is moving apace with a trio of promotions including Philippe Krakowsky, who became COO and potentially the next in line to replace Michael Roth as CEO.

-TripAdvisor is tapping Havas Media as its global media agency.

-Industry gent Kyle O’Brien has a nice piece on the first work for this year’s NFL season over at The Drum. Super Bowl prediction, by the way: Kansas City vs. Philadelphia.

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