Monday Morning Stir

By Erik Oster Comment


-The Richards Group’s ad hyping the upcoming release of Kingdom Hearts III for GameStop includes your Monday morning dose of dogs (video above).

-A new Kantar study finds that some marketers are moving away from dated gender targeting.

-ICYMI, Sir Martin had to pay some money back to WPP.

-Havas Canada appointed Plastic Mobile co-founder Melody Adhami as its new CEO.

-The Wall Street Journal has the story behind how Ogilvy developed the “you have to be crazy to live in New York” campaign.

-Ad spending in the U.K. will slow this year, and Brexit will almost certainly make things worse.

-Havas Group acquired a majority stake in the Baltics-based communications group formed by the merger of Ida (Estonia) and Publicum (Lithuania).

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