-Marcel created a campaign for Match in Europe, encouraging viewers to “Start Something Real” (video above).
-Goodby, Silverstein & Partners paid homage to Arrival in a Pepsi ad debuting during the Golden Globes last night.
-The Batmobile casually drops by Walmart for groceries in a new campaign.
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-P&G chief brand officer Marc Pritchard said the company has created 130 internal “innovation startups.”
-New York and Taipei-based creative agency Party is merging with Japanese production company dot by dot to form Whatever.
-Here’s what media agencies are most and least excited about at CES this year.
-It turns out marketers actually care about credible editorial in media ad partners.