Monday Morning Stir

By Erik Oster 

-Marcel created a campaign for Match in Europe, encouraging viewers to “Start Something Real” (video above).

-Goodby, Silverstein & Partners paid homage to Arrival in a Pepsi ad debuting during the Golden Globes last night.

-The Batmobile casually drops by Walmart for groceries in a new campaign.

-P&G chief brand officer Marc Pritchard said the company has created 130 internal “innovation startups.”

-New York and Taipei-based creative agency Party is merging with Japanese production company dot by dot to form Whatever.

-Here’s what media agencies are most and least excited about at CES this year.

-It turns out marketers actually care about credible editorial in media ad partners.