–Darren Aronofsky directed this ad for Sierra Club featuring young Americans talking about the importance of voting (video above).
-Big agency names are less relevant than ever.
-Dentsu Aegis Network agency Markle acquired digital agency Namics.
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-Phillip Morris, the company that has spent a fourtine convincing people to smoke cigarettes over the years, has a new $2 million campaign attempting to get them to quit.
-Industry insiders reveal their greatest fears.
-Lucky General founding partner Andy Nairnsays VMLY&R “isn’t the worst name in the world,” reminds you there’s a Bulgarian soft drink brand called Arse Juice.