Monday Morning Stir

By Erik Oster Comment


-Director Robert Nyerges worked with creative director Lauren Smith, cinematographer Chris Westlund and producer Jeff Overfield to create a spec spot for Gatorade offering a take on Mother’s Day and the brand’s “Win From Within” tagline (video above).

-FCB Brazil created a tool for Brazilian newspaper O Estadão de São Paulo showing the cost of government corruption.

-Stink global CEO James Morris explains why “branded film content has failed to become a mainstream marketing tool.”

-Retired Ogilvy & Mather vice chairman Steve Hayden remembers Chris Wall.

Google updated its policies to better target pages violating AdSense’s content rules.

Read more at http://www.campaignlive.com/article/googles-adsense-crack-down-precisely-publisher-violations/1433511#HPOtFPJyjbjW1u6S.99

-Need another take on how Dove’s “real” bottles missed the mark?

-Fast Company released a list of “The Most Creative People in Business” for this year.

-General Mills is giving away 10,000 boxes of Marshmallow Only Lucky Charms in a limited-time promotion.

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