-Director Robert Nyerges worked with creative director Lauren Smith, cinematographer Chris Westlund and producer Jeff Overfield to create a spec spot for Gatorade offering a take on Mother’s Day and the brand’s “Win From Within” tagline (video above).
-FCB Brazil created a tool for Brazilian newspaper O Estadão de São Paulo showing the cost of government corruption.
-Stink global CEO James Morris explains why “branded film content has failed to become a mainstream marketing tool.”
Read more at http://www.campaignlive.com/article/googles-adsense-crack-down-precisely-publisher-violations/1433511#HPOtFPJyjbjW1u6S.99
-Need another take on how Dove’s “real” bottles missed the mark?
-Fast Company released a list of “The Most Creative People in Business” for this year.