Monday Morning Stir

By Erik Oster 

-DDB Group Singapore launched this spot for McDonald’s introducing the Seoul Spicy Burger (video above).

-Google president of EMEA business and operations Matt Brittin apologized to the ad industry over YouTube ad placement.

-MSLGroup claims the gender discrimination suit filed by former Greater China CEO Faith Brewitt has been resolved.

-The Association of National Advertisers (ANA) released the ad-scoring system behind its “#SeeHer” gender equality campaign, applied its Gender Equality Measure to 200 TV shows. 

-Research from executive search firm Spencer Stuart found that the average CMO tenure continues to decline, now down to 42 months.

Beatrice Moore commissioned an anti-Trump billboard in Phoenix by artist Karen Fiorito featuring dollar signs resembling swastikas. Moore says the billboard will remain up as long as Trump is president.

-Coty selected adam&eveDDB as lead creative agency for cosmetics brand Max Factor.

-Adweek released its annual digital hot list.