Monday Morning Stir

By Erik Oster 

-Tribal 121 in Lima launched “Dedicated to the World” for Peru Tourism (video above).

-Verizon Communications purchased Yahoo for $4.8 billion.

-Adweek released its “Creative 100” list of “the Top Thinkers, Makers and Doers in Marketing and Media.”

-Brands that aren’t sponsoring the Olympics can’t even use official hashtags like #TeamUSA or #Rio2016 on their social media accounts.

Breaking: “the marketing and advertising industry has been a pretty female-friendly profession for some time.”

-Digiday examines “How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles.”

-Campaign delves into “The art and science of negative campaign ads.” We’re guessing we’ll be seeing a few more of those in the coming months.

-MBMG president Zach Rosenberg shares five suggestions for better agency collaboration.