Monday Morning Stir

By Erik Oster 

-RKCR/Y&R created a trailer for the BBC’s coverage of the 2016 Rio Olympics (video above).

-WPP’s Grey Group acquired a majority stake in Belgian agency Famous

JWT’s research claims “brands” can help do the work that the British government so completely failed to do. We are all screwed.

-Senators Mark Warner of Virginia and Chuck Schumer of New York are calling on the FTC to investigate ad fraud

-Digiday shares “What books agency execs are taking to the beach this summer.”

-Campaign asks, “Are brands wise to cut spend because of Brexit uncertainty?

WME-IMG purchased UFC for $4 billion.

-The Drum collects “All the Ghostbusters movie partnerships…in one place.” (You know you want to click.)