-RKCR/Y&R created a trailer for the BBC’s coverage of the 2016 Rio Olympics (video above).
-WPP’s Grey Group acquired a majority stake in Belgian agency Famous.
–JWT’s research claims “brands” can help do the work that the British government so completely failed to do. We are all screwed.
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-Senators Mark Warner of Virginia and Chuck Schumer of New York are calling on the FTC to investigate ad fraud.
-Digiday shares “What books agency execs are taking to the beach this summer.”
-Campaign asks, “Are brands wise to cut spend because of Brexit uncertainty?”
–WME-IMG purchased UFC for $4 billion.
-The Drum collects “All the Ghostbusters movie partnerships…in one place.” (You know you want to click.)