–Publicis Italy is launching “Moderate Drinkers Wanted” to promote drinking in moderation in 30 markets worldwide for Heineken.
-Campaign takes a look at the creative legacy of David Bowie.
-Toyota is bringing Prius to the Super Bowl for the first time since 2005.
Advertisement
-Oregon State University launched its own in-house advertising agency.
-The New York Times reports that “Super Bowl 50 Commercials Are Expected to Have a Lighter Tone.”
–WPP CEO Martin Sorrell says to “Look For Another Big Year Of Agency Review Activity.”
-AT&T is introducing an “AT&T Unlimited Plan” offering unlimited data to DirecTV or U-Verse TV subscribers.
-AdAge explores “How Public Relations Is Earning Its Place in 2016.”