Monday Morning Stir

By Erik Oster 

Publicis Italy is launching “Moderate Drinkers Wanted” to promote drinking in moderation in 30 markets worldwide for Heineken. 

-Campaign takes a look at the creative legacy of David Bowie.

-Toyota is bringing Prius to the Super Bowl for the first time since 2005.


-Oregon State University launched its own in-house advertising agency.

-The New York Times reports that “Super Bowl 50 Commercials Are Expected to Have a Lighter Tone.”

WPP CEO Martin Sorrell says to “Look For Another Big Year Of Agency Review Activity.” 

-AT&T is introducing an “AT&T Unlimited Plan” offering unlimited data to DirecTV or U-Verse TV subscribers.

-AdAge explores “How Public Relations Is Earning Its Place in 2016.”