-Mars launched a new “Winning” campaign in the U.K. (video above).
-Adweek talks with Periscope CEO Kayvon Beykpour about “What Brands Can Expect With Livestreaming in 2016.”
-Anomaly founding partner, global CEO Carl Johnson explains “why 2016 offers opportunities for agencies brave enough to tell the truth.”
–Denstu Ventures invested in molecular-level connected health device Cue.
-General Motors is investing $500 million in Lyft.
-Adweek asks “Can Coke Veteran Wendy Clark Add Some Pop to DDB?“
–“This Woman Is In (Practically) Every Ad! Is She In Yours?” asks MediaPost.
–Donald Trump launched the first official ad of his presidential campaign.