Monday Morning Stir

By Erik Oster 

-Guest host Amy Schumer appeared in SNL’s latest ad parody, “Guns” (video above).

The Marketing Agencies Association launched the ad industry’s first LGBT award


-AB InBev raised its proposed takeover bid for SABMiller to $103.6 billion.

-BuzzFeed announced that it will begin creating native video ads for politicians and political causes.

-Agency executives “Explain the Way Forward in China’s Complex, Troubled Marketplace.”

-The Association of National Advertisers will address the media rebate controversy this week

-“Don’t pander to the idea that millennials are vain, vacuous and materialistic,” cautions BrandRepublic.

-The Wall Street Journal says “Light Beer Brands Need Craftier Ads.”