Monday Morning Stir

By Erik Oster 

-Director Carl Erik Rinsch created this bizarre film as part of “Saatchi & Saatchi 25×25: An Experiment in Film” (video above).

-Facebook is introducing a new TRP Buying system, which utilizes the company’s partnership with Nielsen’s Digital Ad Ratings division.

Toby Harrison, planning partner at adam&eveDDB, says the “Ad industry is ‘running scared’ from PR.”

-Audi says 2.1 million of its vehicles had emissions-rigging engines.

-Havas Media U.K. CEO Paul Frampton says “the future’s bright, but not as we know it.”

-The Interactive Advertising Bureau is updating its guidelines on HTML 5 usage.

-Volkswagen has put its ads on hold in the U.S. amidst the ongoing emissions scandal.

-Forbes examines how “New Google Ads Take A Page (Or Two) From Facebook.”