-BEcause collaborated with Hammerhead VR to launch Boursin Sensorium (video above).
-Edelman Digital global strategy director David Armano explains “4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing.”
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-The Indianapolis Colts became the first NFL team to advertise on Kik.
-Digiday explains “Why Amazon is outsourcing its lifestyle content.”
-Ad tracking firm Ace Metrix found that more advertisers held their back-to-school ads until later in the season this year.
-NONOTAK and Wave Studios collaborated on “Numbers,” an LED light exhibition that changes numbers into art.
-The Drum asks, “Are you sure your online ads aren’t funding illegal downloads of Game of Thrones?”
-“Facebook Should Pay All Of Us,” says The New Yorker.