Monday Morning Stir

By Erik Oster 

John Oliver followed through on the promises he made to FIFA sponsors (including drinking a Bud Light Lime) should Sepp Blatter resign (video above).

-Adweek explores “How Pastry Goddess Christina Tosi Is Bringing Milk Bar to the Masses.”

-CMO Today examines how”Marketers, Creative Ad Execs Adjust to Video Ads With No Sound.”

J. Walter Thompson, Hill & Knowlton’s Group SJR launched Colloquial, “a globe-spanning content marketing unit that will produce videos, articles and other media for clients.”

-The Drum shares “A Google Maps guide to the top 10 places to hang at Cannes Lions.”

-Boston University advertising professor and former Mullen partner/chief creative officer Edward Boches lists “18 Things Great Creative Directors Do Every Day.”

-A new Interactive Advertising Bureau survey found that 36 percent of respondents claimed to watch videos over five minutes in length on mobile devices daily.

Peter Minnium, head of digital brand initiatives at the Interactive Advertising Bureau, explains, “How I Failed In Digital Advertising.”

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