–Gaston Legoboru, worldwide chief creative officer at SapientNitro, discusses “The Power of Experience” (video above).
-Popchips CMO Marc Seguin claims “TV still the most effective ad medium.”
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-The Drum asks if 4/20 is “the latest day on the marketing calendar.”
-Adweek examines the importance of the upfront.
-BuzzFeed admits to deleting posts due to pressure from advertisers.
-Instagram is releasing a custom Apple Watch app.
–Jae Goodman, chief creative officer and co-head of CAA Marketing, shares “The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By.”
-The Wall Street Journal provides an “Earnings Preview” for the four big ad holding companies.