Monday Morning Stir

By Erik Oster 

Gaston Legoboru, worldwide chief creative officer at SapientNitro, discusses “The Power of Experience” (video above).

-Popchips CMO Marc Seguin claims “TV still the most effective ad medium.”

-The Drum asks if 4/20 is “the latest day on the marketing calendar.”

-Adweek examines the importance of the upfront.

-BuzzFeed admits to deleting posts due to pressure from advertisers.

-Instagram is releasing a custom Apple Watch app.

Jae Goodman, chief creative officer and co-head of CAA Marketing, shares “The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By.”

-The Wall Street Journal provides an “Earnings Preview” for the four big ad holding companies.