Monday Morning Stir

By Erik Oster 

-Publicis Italy launched a new campaign for Heineken with the online spot “The Dream Island” (video above).

AdAge speaks with “L’Oreal’s Chief Digital Officer on Programmatic Plans, Startups and Org Charts.”


-A Razorfish copywriter and Apple designer teamed up to create Bullshit Sheriff, “a state of the art social media service that sniffs out lies and tags offenders with the truth.”

-Ford is revealing a new version of the Lincoln Continental at the New York International Auto Show.

-Tire company Pirelli appointed DDB Paris as its global ad agency following a competitive review.

Jim Carroll, formerly UK Chairman at BBH, has launched a blog.

-Apple CEO Tim Cook speaks out against “religious freedom” laws allowing LGBT discrimination.

Mark Duffy makes a case against hiring journalists to write native ads.