Monday Morning Stir

By Erik Oster 

-Fox Sports gets viewers stoked for the 2015 FIFA Women’s World Cup with “It’s Not Over” (video above).

-Cadillac and American Express both ran aspirational Oscar ads.

CMO asks, “How Significant Is The Backlash Against Online Targeting?

-Gizmodo examines “The Gorgeous Typeface That Drove Men Mad and Sparked a 100-Year Mystery.”

-Here’s how brands capitalized on viewers’ passion for the Oscars.

Digiday looks “Inside the minds of agency boomerangers.”

The Guardian examines evolving gender roles in advertising.