-Pereira & O’Dell launched the online spot “Finding Donut” for Skype (video above).
–AdAge named MediaCom its “2015 Media Agency of the Year.”
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–Adweek picks “The 10 Super Bowl Ads You Won’t Want to Miss This Year.”
-Pinterest introduces new search filters allowing users to search for products for men or women.
–Forrester report finds audience composition and additional data are increasingly overshadowing ratings.
–Anita Newton, Adknowledge’s vice president of corporate marketing, calls this “the year of experimentation” for Super Bowl advertising.
–Digiday examines “4 ways to combat programmatic video challenges.”