-Taco Bell was “impressed” by this fake Merkin Bros. ad.
-The company’s CMO talks digital and campaigns that are “disruptive in a good way.”
-Agency creatives tell Fast Company how marketing will change in 2015.
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-Philadelphia agency 160over90 signed three new clients including Unilever.
-Havas programmatic chief thinks “outstream” ads are unobtrusive; MediaPost disagrees.
-Havas also launched a “Global Music Data Alliance” partnership with Universal to “mine the data provided by consumer behavior.”
-Omnicom Digital CEO Jonathan Nelson has some thoughts on CES.
-People who like Snapchat also like the ads on Snapchat.