-Exposure, UK crafts “The Joy of Giving” holiday spot for eBay (video above).
–The Drum asks marketers about the importance (or lack thereof) of real-time social media marketing.
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-Krowd’s new campaign for Auto Trader asks fans to send in photo of their car for a chance to win a Lego version of it.
–Adweek announced its “2014 Hot List” winners.
–AdAge names Under Armour its “Marketer of the Year.”
-Gap saw a sales decline of four percent in November, despite large “Dress Normal” campaign.
-GM is expanding its social outreach program across Asia and South America.