Monday Morning Stir

By Erik Oster 

-Exposure, UK crafts “The Joy of Giving” holiday spot for eBay (video above).

The Drum asks marketers about the importance (or lack thereof) of real-time social media marketing.

-Krowd’s new campaign for Auto Trader asks fans to send in photo of their car for a chance to win a Lego version of it.

Adweek announced its “2014 Hot List” winners.

AdAge names Under Armour its “Marketer of the Year.”

-Gap saw a sales decline of four percent in November, despite large “Dress Normal” campaign.

-GM is expanding its social outreach program across Asia and South America.