Monday Morning Stir

By Erik Oster 

-Hot Wheels created a Darth Vader car and brought it to Comic-Con to promote the brand’s new Star Wars-themed character cars (video above). link

-Amazon aims to turn casual viewing into a shopping opportunity with new Video Shorts site. link


-How Specsavers turned Suarez’s World Cup bite into a viral ad. link

-Apple’s Beats acquisition receives approval from European Commission. link

-Agency vets are going back to school to learn digital. link

-BBH China launches new strategy blog. link

-Outside spending drives an explosion of political ads. link