Monday Morning Stir

By Kiran Aditham 

-Director Lenard Dorfman has signed to the roster of New York-based production company O Positive for commercial representation.

-The ADDY Awards has rebranded as the American Advertising Awards. link

The New York Times Magazine checks in with Victors & Spoils and the Havas-owned crowdsourcing agency’s efforts to make over broccoli. link

-Raleigh Drennon ,James Strange and John Hayden, former ECD, design director and senior art director, respectively, at Omaha-based branding/digital agency Bailey Lauerman, have teamed up with ex-Thought District CEO Monte Olson to form a new shop called Agent, which will officially settle in Lincoln, NE early next year (group shot above). link

-CHI & Partners is spearheading the creation of a new, WPP-backed holding company dubbed The&Partnership, which will span disciplines from advertising to PR to production creation and house 1,400 staff across 23 offices in 17 countries.. link

-Twitter has upped its IPO to $23-$25 a share. link

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