-Nestle USA has consolidated its traditional and digital accounts for its Buitoni refrigerated pasta/sauce brand at Cleveland-based Marcus Thomas. First work from the shop for Buitoni is expected to break in June, with the focus being on Facebook, Twitter and Pinterest as well as product integration within traditional media. Budget is undisclosed.
-TBWA Paris ECD Rudi Anggono and Box.com CD Vinit Patil discuss five ways that marketers can maintain “peaceful multi-agency relationships.” link
-New York-based marketing/media company Brand Connections has welcomed Suzanna La Forgia and former Havas account director Kristin Mattimore as SVP of sales and VP of client services, respectively.
-Ogilvy and directing team The Perlorian Brothers resurrect and old familiar tagline in a new “Stay Smart” campaign for Holiday Inn Express (one spot above, second spot here). link
-New York-based integrated agency Diffusion has been tapped by the makers of transit app HopStop to launch HopStop Live!. Diffusion beat out HopStop’s traditional agency, Weber Shandwick, in the pitch.
-CP+B London has welcomed a former Publicis ECD as creative director. link