Momentum Worldwide Names New ECD

By Patrick Coffee 


Matt Denten is the latest ECD to change agencies, moving from Arc Worldwide to Momentum Worldwide effective next Monday.

Mr. Denten has yet to appear on this site, but it’s certainly not due to a lack of experience: over sixteen years at Arc in Chicago, he has held nearly every creative position from AD to SVP/CD. In his most recent role there, he served as GCD on the Coca-Cola and MillerCoors accounts, and he worked for several years on both Kellogg’s and McDonald’s.

Denten’s most acclaimed roles to date have been those of creative director on the Coke “Arctic Home” campaign, with its polar bears and decorative cans, and the Miller High Life Veterans project, which welcomed vets home with cans of beer.

His full title will be SVP, Midwest Creative Director, and he will lead Momentum’s teams based in Chicago and St. Louis. The press release’s client list includes U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, and Constellation Wines.

CEO Chris Weil writes, “He is a creative force—a fine balance of inspiration, passion and process—and an experienced leader of large creative teams.”