Automotive News is reporting that Cadillac AOR Modernista is bowing out of the account.
In a statement, Cadillac general manager Bryan Nesbitt explains, “As we continue the renaissance of the Cadillac brand, we are looking for the best agency partner to deliver outstanding advertising that attracts the luxury-vehicle buyer. Modernista, our current agency partner, has elected not to participate.”
According to AN, the move is financially related as the automaker is trying to cut fees while Modernista, which has been Caddy’s AOR since 2006, had higher fees than other, longer-term GM agencies. The report also states that the Boston-based agency’s relationship with GM’s Hummer account is also in question.