Minneapolis agency Mithun (who dropped the “Campbell” from their name last November) have hired Melissa Schoenke as an executive vice president and managing director of Compass Point Media, the agency’s in-house media buying, planning and analytics division. In the executive role, Schoenke will be responsible for leading client media strategy, partnerships, investments and content integration for the agency.
Schoenke joins Mithun from Target, where she most recently served as director of media strategy. She first joined Target as a group manager, media strategy in November of 2011, before becoming senior group manager in April of 2012 and moving into her most recent role later that year. Prior to Target, Schoenke spent time agency-side as national account director for Carmichael Lynch. This followed five years at Nike, in various media supervisor/manager positions and eventually as U.S. brand connections, digital, advertising manager. She has also spent time working for Omnicom Media Group and DDB Needham.
“The frenetic media world is the most exciting arena to express a brand’s creativity,” said Mithun CEO Rob Buchner. “Our future is in the Creative Sciences — the co-mingling of brand ideas, data analytics, and modern media think. Melissa will help choreograph content across technology platforms and media channels.”