Mistress Tests the Water for Finlandia

By Patrick Coffee 

LA’s Mistress doesn’t just hire Southern California’s best dominatrix crew to host its anniversary parties — it also makes ads for clients.

Here, for example, is the agency’s latest for Finlandia, that maker of fine non-Russian vodka. As Walton Isaacson reminded us last week, yesterday was World Water Day, and the new work ties vodka to pure water because they’re inseparable.

Without clean water, we wouldn’t have surfing, snowboarding, fishing, oysters, or (most importantly) alcohol.

He gets it:

The action spot above was directed by photographer/filmmaker Harrison Boyce. Mistress partner/CD Scott Harris says:

“We’re proud to be embarking on our new Brown-Forman partnership with this Finlandia effort for World Water Day. It’s not only a great brand with a great cause but a wonderful illustration of the Moments Planning discipline we apply to our campaigns. World Water Day is the perfect time to connect Finlandia’s passionate belief in water with an equally passionate audience.”